118 218 - LE NUMERO
Online ServicesLe 118 218, the French phone directory leader, chose Exalead to power a dynamic online directory featuring simplified
search, faceted results navigation, and an engaging mash-up of Web and database content. Launched in just 60 days, the site was an
instant success, with traffic soaring to almost 3 million monthly visitors in the first year.
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A hybrid Web/database search engine for the directory assistance leader,
and traffic quadrupled in one year!
Following up on the popularity of its phone directory service, 118 218 Le Numéro launched the first version of its online directory in March 2006, and chose Exalead for its final version in September.
The 118 218 challenge: Solidify its position on the Web and differentiate itself from the competition by offering superior search and an optimized customer experience.
Deployed in a matter of weeks, the service developed around Exalead technology met the expectations of 118 218, thanks to:
- A simplified search field and a search refinement panel for more precise and thorough search using various criteria
- Unparalleled hybrid search that draws not only from the directory database, but also from company websites
- An interface that offers an unmatched user experience: single search page, option to send results by SMS, reverse search, local search, maps...
The result: traffic doubled only 5 months after launching the beta version!
The bottom line, from Bruno Massiet du Biest, CEO of 118 218 Le Numéro:
"The Exalead solution went well beyond our expectations. Thanks to the Exalead and 118 218 Le Numéro teams, the solution was implemented in record time. In only 60 days, we had service available 24/7 with around 3 million monthly visitors!"
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